About Client
An Insurance company with at least 300 employees out of which 80 people handle customer relations. They specialise in medical and general insurance of individuals.
Problem statement
Due to various reasons, Insurance companies found it hard to handle consumer grievances. They wanted to tackle the problems before the customers even wanted to express any sort of dissatisfaction with the product or services they have been using.
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About ClientAn Insurance company which is one of the best insurers who also provides services in employee benefits and annuities.
The company is headquartered in the south of India and plans to expand its market outside India soon to make a difference in the Insurance sector with customer engagement and conversions on top of their objective.Problem statementThe client was running Facebook campaigns & the investment ROI couldn't be measured accurately.
This was impacting the marketing spend and the follow through of customers being acquired from that source.
Because of this they could not get more in-depth insights into their consumers and their behaviours in order to feed into future initiatives, campaigns or strategy.Read more; Click here
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Trends are the most common practices carried out by your competitors or the trendsetters in the field of your trade.
Digital Marketing has caught on and become popular over the last decade and has changed the way the world does business healthy and simple digital marketing trends may change the course of trade for a business by either improving the brand’s social presence, ranking at the top of the search engine optimization (SEO) page and helping the brand or the business generate organic leads and further marketing the brand through multiple distinct social media channels.
Work from had become the new normal due to which many e-commerce platforms saw a rise in their sales and that is why digital marketing trends have become all the more important in the year 2021 as it might carve a path to enhanced digital marketing strategies and goals.
As a digital marketing professional here are some of the key trends which might help you push your trade or business even further: – Live streams and an increase in influencer contentLocal celebrity-driven content may help drive sales of the business, create trust and help earn goodwill for the brand whilst tapping into the ‘at the moment’ a connection that the consumers crave.
Higher goodwill and resolution driven assignments handed over by brandsMore than ever brands would require to put the brand’s sincerity on focus.
Thus, firms will have to find ways of creating a connection with the consumer User-generated content to maximize consumer involvementCustomers crave a lot of attention before buying any service and the need for the brand to build confidence with the customer after they have bought the product.