About Client
A leading NBFC organisation specialising in a series of services like insurance, home loans, investments etc. They have acquired clients around the globe with robust solutions that they provide. They are well known for the services that they offer which had a touch of customer engagement.
Problem statement
They realised that with the count of prospects they handled each day, they could not manage them and the system of work became disorderly. This led to a certain amount of decrease in the leads that used to come daily.
It became more of a hassle once their marketing campaigns showed a regress in the sales leads. And it was not possible for them to micro-manage the whole process because there were no specific resources just for that.
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About ClientThe client was a start-up institute where they wanted the brand to increase the impact of its communication endeavours and at the same time, it wanted to increase brand traction by sending key messages to the target segments in a more customised manner.
They wanted to reach their customers on a one on one basis and act like their advisor who was available 24*7.Problem statementSignOn had to keep in mind the customer experience across all the platforms used by financial services.
SignOn had to be on the same page with the client to understand their drawbacks and tailor a solution that could fulfil all their customer relations predicaments.
Our aim here was customer satisfaction for both our client and their customers.
Generating high levels of awareness for its products in the market is another aspect we looked at.Read more: click here
The novel coronavirus (nCovid) has infiltrated in every business sector in India and the same goes well with the financial sectors or services.
As soon as the World Health Organization has declared this outbreak a pandemic, the investors have started pulling out their money from the markets.
The stock markets have crashed utterly through the world and central banks made off-cycle rate cuts and injected liquidity so that the economy can move in this steep situation.This pandemic has motivated businesses to change their behavior and many banking and non-banking institutions are adopting digital banking as a consequence.
The banking institutions, as well as customers, have realized how convenient it is to bank digitally and by doing this, they can easily avoid physical contact and human touching.
are offering many online loans (gold lending loans, microfinance, SME loan, etc.)
and banking facilities to their customers.
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Everyone's eyes & attention is on DeFi-the decentralized finance that runs on the P2P decentralized network.
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