How to Set Up YouTube TrueView Video Discovery Ads

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No one really likes ads, except perhaps the marketers and creatives responsible for making them.

The fact is, ads are annoying, especially the interstitials, banners, and video ads that make it virtually impossible to read an article or watch a video that has been clicked on.

This makes it no surprise that the adoption and use of ad blockers have skyrocketed recently.Another step that Google has taken to help provide a more user-friendly experience is the recently announced “ad filter” that is available through Chrome.

https://is.gd/VLQMdJTypes of Native AdsOne of the first things to understand is the native advertising options available today.

In-Feed AdsThis is, perhaps, the most popular way native advertising is used.

These can take one of two forms – in-feed promotions or sponsored content.Sponsored content takes the function and form of other content that looks “normal” in a person’s feet.

What if I tell you about an AdSense like technique that would add profits to your application?

Using advertising services is one of the most used mobile app monetization techniques that a number of top mobile app development companies follow.

This is a strategy that can easily be followed by the best mobile app development companies.

The most popular in-app ads that could be used are:

Video ads are one of the best techniques that can help to add more profits to your earnings.

Practice # 2 Charging for App Installs

Imagine asking a six-year-old to sit down and watch an Oscar winner for best picture.

No matter if the movie is the best of the year, the six-year-old will not be interested because he is not the right audience.

They prefer to see SpongeBob.Custom audiences with intent allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting your ad groups based on specific keywords and landing pages you'd like to target.

Which value proposition do custom intent audiences offer advertisers?

You can use custom intent audiences with automatically created audience segments, or you can define your own audiences by entering keywords and applications related to your product or service.

Google Ads will then show ads to people who are likely interested in these keywords on pages, apps, and videos.

Anyone who has ever attempted to watch a YouTube video is well aware of the numerous ads that are bound to appear either before, or in the middle of the video.

They show great diversity and have a reach that spans well beyond any geographical limitations.

Based on the main goal of your campaign, you can choose from the following for your YouTube video ad:Leads and Website Traffic which are the best options when you are driving traffic and aiming to generate good conversions from your YouTube ads.Product and Brand Consideration which provides an opportunity to generate more awareness about the brand and for putting your product in front of a good target audience, including influencers who are capable of carrying the marketing forward.Brand Awareness and Reach which is typically used to generate brand buzz and includes more options for the types of ads.After you have made this decision, you begin to focus on the length and the properties of your ad, as well as the amount of viewership you are expecting from it.TrueView Ads (In-stream or In-display)These are ads which run before, during, or after the video, and are used primarily for increasing the awareness about a product or a brand.

They can usually be skipped after a period of time, and hence, come with the ever useful skip button.

The payment for these advertisements is subjective since you are only required to pay if the viewer watches the entire video, and not if it is skipped.Moreover, it will also increase your viewer count, essentially providing free social proof, since the views are counted per user, and not with respect to the duration of the ad they watch.

Although certain video publishers have no issues with such advertisements exceeding 30 seconds, it is never a favorable idea to force viewers to watch ad videos, and they should be kept fairly short to retain as much attention as possible.

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