SaaS business goes through three main development stages: Early, Growth, and Stability. When your company is at the Early Stage, you can be responsible for multiple processes alone or with your co-founder. But when you enter the most turbulent stage, which is Growth, your scope of work increases so you will need to hire people and build a strong team.
The majority of these people are going to be your in-house employees, but you might also collaborate with remote teams like our clients do when they hire designers from Eleken to help them with the product design.
6 main roles for your SaaS business
- Customer Success Manager - the person who will retain clients, deliver product value, improve the onboarding process, and build long-lasting relationships with customers.
- Marketing Manager - the person who will be responsible for creating various marketing campaigns across social media, email, affiliates, advertising, and content marketing channels.
- Chief Technical Officer - the person who will be responsible for software development and infrastructure, data centers, and security debugging, and new releases.
- Product designer - the person who will work on wireframes and prototypes, build customer journeys, and work on improving the user experience based on user feedback and insights from analytics.
So, your SaaS company needs a good hiring strategy. SaaS business requires a team of responsible individuals who will innovate, create, support, and maintain growth.
If you want to read some more about this topic, check out this blog post here: https://www.eleken.co/blog-posts/roles-in-saas-company-who-you-need-to-start-hiring-when-your-saas-is-growing
One day or another, you will definitely need a website.A lot of people start explaining their plans to a digital agency saying that they "don't really have a clue what the site should look like ....
Except that…"Based on these experiences, we can identify 7 steps you need to think about BEFORE you decide to build your site.
This will help you put things in order, look more clearly at your project and communicate better with your web design agency.
Define your goals Ask yourself what you are going to offer on your site.
This is for two reasons: It can create problems in terms of time management and design (graphics, images, sizes of text blocks, etc.).
We also need to highlight some parts and organize the menu already in the design phase, so the content is actually the most important to have, even before any design idea.
