Marketers face an everyday challenge to give enough quality content daily. Even more concerning the challenge is whether the content is original or not. But we all do know that content marketing works well for everybody if the content posted is genuine and worthy of reading, leading to more brand value and recognition. With new competition, changes in algorithms and with data/information getting vast, content marketing gets very difficult. How do we keep content marketing alive?
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In this post, we will share a detailed guide that can help you increase sales for your business, head over to our blog post for more details.
It’s been a challenging, exciting and long (and sometimes tense) journey from the day that Matilda and I converted one room in the house to an office to the present – with a full-fledged team of writers, designers, videographers and support infrastructure.The defining moment for us in 2015– Adfactors PR, India’s largest independent PR agency, took a majority stake in the business because they believed that content was an asset in the communication space.
Demonstrating the good work that we’ve done over the years rather than painting castles in the air. We believe in showing rather than just telling. Demonstrating the good work that we’ve done over the years rather than painting castles in the air. We’ve also silently built a full-fledged digital and social team, as well as a creative and development team.
Through the ten years, we’ve remained true to our word and belief. That content underscores everything that a client needs.
I often tell my colleagues that I grew up in an era when there were only two brands of cars on Indian roads – the Ambassador and the Fiat.
A car without fuel is like a program without content.
Vehicles for communication may change, frequency may change but the need for the message remains unchanged.
Finally, the best lesson I’ve learnt in the past decade has been to work with good people. People are good by nature, but they need the orientation and counselling to work in this business. It’s pretty rough terrain sometimes – the ecosystem can be harsh, customers unforgiving and competitors aggressive – as an agency senior, one has to be able to help the team constantly align with the vision and goal. A goal that is realistic and not a mirage in the desert. That can be tough sometimes.
Since you’ve read this piece, do connect – as a commentator, critic or advisor. I’d be happy to hear your views. Perhaps over a drink! All the best for the new year.
Even though these two may look like night and day, it's possible to produce a content advertising plan for SEO that is, a content marketing strategy that helps your site rank better, for more keywords, and reach more clients.
Though we as human beings can look at a site with images of pet supplies and understand that it is an eCommerce site selling leashes, dog bowls, and puppy toys, Google has no idea how understanding what the purpose of this site.Content advertising allows you to go beyond the small paragraphs of homepage backup and alt text descriptions on photos, wherever your area for keywords may be restricted.
Through the use of articles, blog articles, guides, and other written content, you can use more keywords relevant to what your website is about and what others are looking for.One of the important skills you should learn to enhance your SEO along with your content advertising application, you can focus not just on creating a content advertising strategy for SEO profit.
If you see fine chocolates on the internet, your immediate reaction may be to create an informative article about why chocolate tastes good, or even why it makes a good present.
Rather, by doing just a little research, you might find that some dozen people are searching each month to get a thorough article on the health benefits of dark chocolate, but there aren't some good pieces out there on the topic.So long as the articles you're writing is unique and related to your business, these unique pieces will be able to allow you to occupy extra places in the SERPs, rank for even more keywords, and reach a larger audience.Digital technology is offered in its many forms to assist you to work faster.
For marketing, technology may enhance the quality of your marketing results and ultimately generate more leads.
A strong marketing scheme leads to a successful brand.
Business owners can agree that an effective marketing plan—which includes various aspects—affects the business more positively.
It’s also important to note that marketing trends evolve as tech advancements continue to emerge as well.
Meaning, each year, digital marketing grows and requires you to update your tactics to keep up with these changes.So, why is content marketing still a key factor in boosting your business?
Should you invest time and money to have a solid content marketing plan?
Would it be better to hire the best content writers to keep your platforms updated?Content marketing can be a tedious job.
