To clarify your doubts about this and find out if it has been affecting your site, let us discuss it in detail below.WHAT IS KEYWORD CANNIBALIZATION?Most of the time, it is explained as something that occurs when you have more than one page targeting the same keyword on your website and that it suppresses the ability of either page to rank or perform the way they should.But this is not true!If two or more pages are optimized to rank for the same keyword, that does not mean they would not rank automatically.Keyword Cannibalization is actually all about intent.This will be understood better with the help of an example.Let’s assume that two pages of website xyz.com are about the same product, namely ABC — one has the product description while the other is the “Buy” page.
The search engine will get confused about which page to rank because both are serving the same purpose.
This is an indication that the search engine is having difficulty in figuring out which page it should rank.This fluctuating position is not only distracting for your regular audience but also harms your SEO rankings.Your ranking position fluctuates often.This occurs alongside the changing URLs.
Even if your content is excellent, there is a confusion of intent, which is why the wrong URL ranks on the search engines.How to Check If Your Site Has Keyword Cannibalization Issues?There are several ways in which you can check if your website has keyword cannibalization issues.
Besides, there is another trick to help you find it.Site: Search Operator — Input “Site:[your domain]keyword” in Google search box to identify the list of pages that are considered relevant and optimized for the same keywords.If you have found out that your site is suffering from keyword cannibalization issues too, then you can continue reading below to find fixes for your problem.How to Fix Keyword Cannibalization Issue On Your Website?As soon as you have identified the keyword cannibalization issue on your website, its time to solve it.
Your solutions depend on your individual problems.Below we have listed some very common keyword cannibalization fixes.Removing and redirecting the cannibalized pagesIf you find that your website features more than one page that has the same intent, it would be best if you remove one of them.