The five factors that scare away potential SaaS customers

Marie Liechman

The five factors that scare away potential SaaS customers

Let's start with the definition of SaaS. SaaS (Software as a Service) is software hosted on the cloud. It can be accessed via an internet browser, mobile application, or desktop app. If you are not familiar with the way SaaS business model works, you can read Eleken's blog to understand the topic which we are going to be discussing today a little bit better.

More than the Cloud itself, the SaaS market has been one of the real levers for the diffusion of the Cloud in companies. However, and despite its appeal, many potential customers express fears that still hold them back.

Businesses need flexible and agile software systems to compete in today's digital economy. That's why so many companies have turned to SaaS and on-demand software to benefit from adaptable, scalable and flexible technologies.

In the increasingly competitive market for SaaS applications, each provider strives to develop discriminating arguments, reassuring potential customers about the security or location of their data, for example.

According to the findings of the SaaSPath survey conducted by IDC, vendors should be more concerned with responding to concerns that arise. They are summarized in 5 points:

High costs and packages

As you might expect, cost is a major factor in evaluating SaaS service providers. Thirty-three percent of respondents cited high costs and fees as the main problem they encountered with SaaS providers. Of those who cited high costs and fees as their biggest problem with SaaS providers, 36% repatriated their applications.

Price increase

Even if the costs are not high upfront, drastic or frequent price increases can also cause management hassles for SaaS buyers. Another key issue that buyers fear is price increases when buyers do not see a corresponding change in characteristics or perceived value. In fact, the value of the price paid is one of the top three factors that buyers consider when evaluating SaaS providers.

Difficulty migrating services and data

Moving away from on-premise or other traditional apps has many benefits for businesses, but if the transition is too painful, it will cause them to switch SaaS providers. Of those surveyed who cited data migration and services as their biggest problem with SaaS providers, 25% have switched providers. Migration is an issue, so vendors should focus on how to ease the transition from traditional applications to SaaS.

Loss of data or breach of data integrity

Data privacy and security are major concerns, but they become even more so when the company is considering a move to SaaS. To reassure customers, security should be a priority investment area for SaaS providers looking to differentiate themselves from the competition.

Unpredictable costs due to consumer pricing

While not as of a concern as high costs and price hikes, consumer price inflation is still a red flag for many SaaS buyers. To remain competitive, suppliers who use consumer pricing will need to focus on attributes that buyers value. They place more importance on ease of integration and user experience than any other consideration.

Marie Liechman

Develop Your Facebook Social Media Ads

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Among the various marketing tools offered by social networks, it is Facebook that brings the highest conversion rate for companies in the B2C sector.In my previous posts, we have discussed the most successful SaaS websites, if you want some more information on other business-related topics, feel free to check out Eleken's blog.1.

Define the objectives of your campaignBefore launching a new Facebook campaign, you should define your advertising goals.

You have a multitude of options depending on the results you expect from your ads.

Also, don't forget to optimize your posts for mobile platforms, as the vast majority of Internet users use Facebook on their smartphones.

If you want to promote your entire page in order to get more followers, choose the option "Promote your page".If you want to increase the views of your posts and encourage people to watch, like, comment on, and share your content, go for "Showcase Your Posts".When you want to promote your website directly or make a call to action, use the "Drive traffic to your website" or "Drive conversions to your website" goals.

These types of ads cost more because Facebook doesn't like their users to be redirected to another web page.Facebook also allows you to offer discounts or other rewards by creating temporary offers.

Digital Marketing For SAAS Products Services

ProMarketo Digital Marketing Agency 2021-07-28

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Shifting to saas platforms is highly useful for your business.

Take a peek into the diverse benefits of saas as you read below!

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What is AirDroid Business Android Mobile Device Management (Android MDM)?

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AirDroid Business Mobile Device Management (MDM) Software allows owenrs, in-house IT managers and MSPs to remotely manage company-owned Android devices, including tablets, mobile phones, POS, rugged devices, digital signage, interactive or self-service kiosks, and custom devices. SMBs and enterprises are adopting digital transformation and mobile workforce by deploying mobile devices and tablets at work or in the fields for more streamlined operations. In order to protect corporate data from unauthorized access and avoid frequent device misuse, companies need an MDM solution to secure business data on their employees' devices as well as those unattended Android-based kiosks and signages. AirDroid Business Android Mobile Device Management Software helps businesses manage attended and unattended Android devices through various remote configurations, reducing your overhead costs for higher productivity. The MDM solution offers an intuitive dashboard that simplifies all configurations within a few mouse clicks. Top Features of AirDroid Business Android MDM Solution Remote Device Management Remotely access and control Android to resolve tech issues Proactive device management with remote monitoring and automated alerts Remotely view Android screens to ensure correct content display Use remote lock, remote wipe, and factory reset for data security Push notifications to fleet of field devices Assign device ownership and block unauthorized user access Group devices by business type, locations, teams, etc.

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The five factors that scare away potential SaaS customers