Affordable Digital Strategy For Start-Ups

Digital Marketing is Not a Significant Part of a Company’s Business StrategyContrary to the belief of some businesses treating Digital Marketing as a “white elephant” or “nice to have” office decoration that would really not impact the company’s overall business strategy, Digital Marketing should be a fully integrated part of a company’s overall business and marketing strategy.

Consider it to be yourcompany’s door towards expanding and reaching out to a wider online audience.Read More

The global population has almost switched to the world of the internet.

Accordingly, new professions are also replacing the older ones and businesses which were working with older marketing techniques are now embracing digital marketing.

This provides enough ample opportunities to people who are planning to take up digital marketing as a career.

Now while you do that, you should also be aware of the digital marketing strategies which you should be adept in to have a competitive edge over others.

This helps the businesses to understand how the customers and the users look for their products and services.

The businesses which are adopting AI will be able to save a lot of money and enhance their growth over the other competitors in the domain.

Are you thinking of picking a professional search engine marketing consultant for increasing your business online?

In that matter, Contact Julie Solomon to hire.

She is a host of the influencer, marketing influencer, marketing strategy, and marketing blogging.

In today business scenario, digital marketing play very important role to boost any business.

Also, no any marketing strategy is cheaper than digital marketing.

Since small and medium size business have tight budget so, digital marketing is best and affordable marketing strategy for small and medium business.

This blog help you to understand the role of digital marketing for growing any business successfully.

Digital marketing is one of the most effective ways that can help businesses generate qualified business leads and deliver the best results.

This approach is good only if the results show a rapid increase in revenue and growth.

Getting more conversions is not simply possible with “post and forget” strategy, trust me it will simply lead your business to nowhere.

Creating an informative, valuable piece of content needs a lot of research, time and optimization skills.

If your content offerings are serving its purpose: attracting users’ attention and convince them to give your product a try, then it is worth the effort.

Top brands and industry leaders such as Victoria’s Secret, Red Bull, and iTunes post at least once per day on Facebook on average.

Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.

This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.

Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.

And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?

Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.

Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.