5 Blue Ocean Strategy Examples

Marie Liechman

The blue ocean strategy is a strategy of avoiding fierce competition. The work is based on more than a decade of research covering about thirty industries over the past hundred years. The authors focused their research on identifying common factors that lead to the creation of blue oceans.

The companies that became the creators of new market spaces did not follow the path of usual competition, they chose a completely different path of development for themselves. Value innovation allows you to create a new market space, generate and receive new demand, destroy the compromise between value and costs, and most importantly, grow without fear of competition.

Many startup founders find it extremely difficult to develop a blue ocean strategy. By the way, there is also a red ocean strategy. In case you apply the right strategy, you will have all the chances to become successful in a mature industry. If you want some more information about both of the strategies, check out Eleken's blog.

Since the publication of the first edition of the book, the number of blue oceans created in the commercial sphere, among non-profit organizations and even in the public sector, has steadily increased. Below you will find a breakdown of ten examples of successful blue ocean creation in various industries.

Cirque du Soleil

Cirque du Soleil took over the world by storm and created a blue ocean in the circus sphere. In less than twenty years since its inception, the circus has surpassed the historical champions of the circus industry in terms of income. The reason why this development can fairly be considered incredible is that the circus industry was considered almost dying before the advent of Cirque du Soleil.

Canon

The strategic moves by Canon, which once created personal desktop copiers, is a classic example of blue ocean strategy building. Before Canon, scanners relied on office purchasing managers for large, durable machines that needed minimal maintenance.

Small, compact and easy-to-use, Canon printers created a new market space by focusing on the key competitive advantages that the bulk of customers needed, as well as secretaries who worked with these printers.

The Ford Model T

The 1908 Ford T was a classic example of a blue ocean strategy tool. The company questioned the long-standing tradition of the US auto industry formed during those years.

Automotive manufacturers in the United States were creating custom cars at the time. Despite a large number of businesses, the industry was small and unattractive, and cars were unreliable and prohibitively expensive.

The company's success is based on a profitable business model. By creating a standard lineup with limited capabilities and interchangeable parts, Henry Ford's revolutionary assembly line replaced skilled craftsmen with ordinary unskilled workers, each working on one small task, making production faster and more efficient.

iTunes

With the launch of iTunes, Apple opened up a blue ocean of a new digital music marketplace that it has dominated for over a decade. Since the 1990s, the music industry has been actively fighting illegal music downloads.

An important strategic decision - allowing people to buy individual songs - allowed iTunes to break a key customer frustration: having to buy an entire CD when they only wanted one or two songs on it.

Polo Ralph Lauren

American fashion designer Ralph Lauren created the blue ocean in the haute couture industry by understanding the factors that influence purchasing decisions, which allows him to be attractive to two strategic groups of consumers.

Haute couture without fashion, elegant shops, exquisite materials, and the famous name of the fashion designer attract true connoisseurs of high fashion. At the same time, classic lines and prices are attracting buyers from stores such as Brook Brothers and Burberry. By combining the advantages of both categories and eliminating the ineffective factors, Ralph Lauren captured a share in both segments, additionally attracting a large number of other clients.

Marie Liechman

The Future - Mixed Reality and Digital Marketing

Marie Liechman 2021-01-25

Thousands of businesses are now looking to AR / VR application developers to spice up their markets and attract a whole new market.

It sounds pretty futuristic, but thanks to significant technological improvements, it is now possible with the use of VR headsets.

This is a whole new level of consumers that you can wow by bringing mixed reality into your web marketing plan.In this article, we'll investigate futuristic ways to implement mixed reality into your digital marketing strategy, once VR headsets become the new normal.The best benefit of using mixed reality in web marketing is the high level of engagement it targets.

In such a saturated industry, it's pretty easy to fall for the old school business strategy that everyone else is doing.

App developers can create an AR / VR world available to anyone in their own surroundings while being able to take it apart and learn information while relocating things with their own hands.

This way, consumers would have an exciting time while "driving" the car you are selling, from the comfort of their own home.Re-decoration with mixed realityFor the furniture industry, it can sometimes be tricky to break out of the popular web marketing structure, which mainly consists of photos of furniture in a nice home.

Best Ideas to Start a SaaS Business in 2022

Andrew Rudy 2021-11-05

Software as a service, or SaaS, is one of the most promising business models in 2021 - 2022. It’s popular among entrepreneurs, investors, and customers alike. Learn about the most promising ideas you can tap into to build your own SaaS startup and make it successful. In this article, we talk about all the ins and outs of building a SaaS business and the industries that have the largest demand for SaaS products https://www.mobindustry.net/blog/10-ideas-to-start-a-saas-business/ TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back

Best books for tech entrepreneurs

Constantine Harper 2019-12-17

Best books for tech entrepreneursThe main reason startups die is the lack of experience among entrepreneurs.

The disadvantages of an unworked business system should be fought proactively.

An effective way to secure a startup is to gather the knowledge and skills of successful businessmen who have gone from a small business to a successful company.Developing an effective business model requires a long journey.

It can be own or borrowed, book experience.

The study of business literature does not always bring results - the reader is often confronted with meaningless content.In this article, we have tried to collect books for you written specifically for IT startups.

Read, analyze information, filter out the excess and create your own effective and sustainable business.

Digital Marketing For SAAS Products Services

ProMarketo Digital Marketing Agency 2021-07-28

Hire Your Pro-Digital Partner to Grow Your SAAS Business.

Grow your business many-folds with one of the most reliable digital marketing company in Bangalore India.

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Best SaaS Product Ideas in 2020 with Real Examples

Vladyslav Afrin 2020-10-23

Some time recently we move on to talking about the foremost viable commerce thoughts, we ought to clarify the essentials. Software-as-a-Service commerce has a stage online and gives clients with get to to its usefulness, specialized back, and extra administrations on a membership premise. Clients ordinarily get to the computer program remotely. The computer program isn't fair a item in this case – the company takes long-term obligation for keeping up databases, servers, and extra program that empower the usefulness to run easily over time, giving nonstop administrations to subscribed individuals. The cost of the membership and the offer points of interest change depending on the number of clients that have get to to a profile (single versus group plans), SaaS client back points of interest, the sum of put away information, or accessibility of extra administrations. In any case, in the event that you need motivation and have no smallest thought of how to begin, see at our tips.

20 SaaS Startups Ideas to Build a Profitable Product in 2020

Maksym Babych 2020-06-12

We did in-depth research on this subject and have come up with twenty best saas startup ideas that are profitable to do in 2020.Reasons to Start Own Software as a CompanyThere are a plethora of good reasons to start your business with SaaS ideas.

You can relax and order them to do the needful.Worldwide AccessThe demand for SaaS businesses is so high because of its great reach to the audience.

But there are certain markets that are still left out due to their own challenges of money or limited knowledge.

To do so, online marketing is the most efficient technique.

By automating the process, results will become better.3.

From designers to video editors, everyone struggles to render out their files with perfection.

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