Google analytics is very helpful because it gives unbelievable amount of insights into your website visitor activity. Go to Search Analytics in Google Search Console. The default view just shows your queries that you are ranking for your keywords and the amount of clicks they receive. If you check as some of the paid tools such as web trends it will be different, but most of the webmaster and marketing professionals can select the higher end solution where it offers you a plenty of information upon which you can make educated business decisions.
Read more - http://5ines.com/blog/how-google-analytics-can-help-to-increase-website-conversion-rates/
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