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They spend priceless time and money building websites and marketing products that nobody is looking for.
How and why does it happen?I believe deep down most business people (especially the new ones) are massive optimists.
This positive thinking drives us to start new businesses, but it also can set us down the path to failure.
And because we believe so strongly we skip the important research that will validate our bold and (potentially expensive) ideas.It doesn't have to be that way — with a little research, entrepreneurs can save themselves blood, sweat and tears.So how do you do 'that' research?
Well, here's two simple (and free) tools you can use to validate your current ideas and find new ones.
Both tools serve one purpose — to check wether a market actually exists for your clothing and products.