Since the channel with the most customers today is mobile, businesses should have a strong presence in this sales channel. The whole idea is to look and connect with the audience using their smartphones to search and buy products. Before investing in Mobile app development for your business, you need to decide on the platform you want to build at an early stage. Since most businesses have budget constraints to get started, they should initially choose one platform and then cover others as well.
Android and iOS are undoubtedly the two major players in the market, which means you have to make your choice between the two. While describing the major part of the Android audience share, it covers an elite set of iOS users. The existence of both is desirable for a business, but when you have to choose one, all of these will be reduced to your budget. Android app development seems like a viable option if you have a bootstrap budget.
Let’s compare the two, concerning the marketing costs associated with them:
Cost of getting the app to the App Store / Play Store
The application marketing cycle begins as soon as it is developed, you need to make sure that it is available for users to download and install. For this purpose registration in the Apple App Store for iOS and Play Store for Android is mandatory. The budget changes as you only need to pay a one-time registration fee for Android and an annual registration cost of $ 99 for iOS. It tips on the expensive side but is enough if you want the app to be short-lived in terms of popularity. On the other hand, Android seems to be a viable option for utility apps and small budgets.
App Store Optimization Cost
The cost of getting the app up and running in the App Store or Play Store is not everything that goes into your marketing budget. Optimizing the app to reach the top of the app store is another critical aspect, which is key to App Store optimization in its marketing campaign. The costs of having an ASO team trained to lead and lead your app will also be considered when deciding whether you want to invest in Android or iOS app development for your business.
Target the audience you want to connect with
Android has become an undeniable precursor in the global smartphone market, making it the right choice if you want to target a global audience as part of a marketing strategy. Conversely, if your plan is limited to the US, it makes sense to choose iOS. The whole idea is to focus on your target population because even a high-budget marketing plan will not give the expected results if you fail to reach the right customer group.
Cost to install
Another application marketing budget parameter that affects development platform selection is the cost per install (CPI). This is similar to PPC, the app store only has to pay a certain amount when the user installs the app on their device. Here again, CPI costs more for App Store statistics compared to Play Store. Therefore, you need to calculate and compare the two to determine the option that best suits your budget.
Response to push notifications
When evaluating customer response to your marketing campaign, it may vary from platform to platform. It seems that iPhone users have taken the cake concerning the engagement rate with apps. On the other hand, Android users are more active when responding to push notifications. If you have a push notification cost in your marketing budget, Android will be able to ensure a quick response from customers.
In addition to development costs, marketing costs can also have a significant impact on platform selection. A comprehensive overview of the above factors will give you the right idea on whether to hire Android developers or iOS developers to empower your business with a mobile presence. Furthermore, it helps to search for an application development partner who specializes in both platforms because they can explain both.
Fugenx Technologies were fully committed to delivering high-functioning mobile applications and one of the leading Mobile app development companies in India, UAE, and the USA. Fugenx Plan, Design & Develop Mobile Apps implementing platform functionalities to build high-quality custom apps and also accepts unique challenges to provide solutions to AI Application, ML, Chatbot, Web Applications and Game Applications.