
A recommendation engine or system is a tool that developers use to foresee your choices in a long list of suggested items.
Recommendation systems generally rely on purchases and page views. However, many services today make recommendations in-the-moment, thanks to Artificial Intelligence (AI), a technology that aims to simulate human intelligence.
Recommendation systems use AI to analyze user interactions and suggest products specific to each user, based on their data. In other words, recommendation engines yield quick and accurate recommendations that are suited to every customer’s preferences and needs. Amazon, for instance, increased its sales by 29% after implementing a recommendation system.
There are primarily three techniques for recommendation systems namely,
- Content-based filtering
- Collaborative filtering
- Knowledge-based system







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The major players in the Recommendation Search Engine Market include IBM, SAP, Salesforce, HPE, Oracle, Google, Microsoft, Intel, AWS, and Sentient Technologies..
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