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Over the years, the tools available in PR have expanded and many new additions have been made to the list of tools, especially after the advent of the internet.
The traditional tools, which have been around for a much longer time, are still quite relevant to this date, and are used extensively by PR professionals, all around the globe.
Traditional tools include newspapers, magazines, television, radio, press releases, and also events.
One of the most significant tools in PR- a Press Release, has been around for quitesome time now.
And why are they important?What is a Press Release?As Investopedia defines the tool, “A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance.” It is often drafted or handled by the company’s PR department.
But to this day, it is one of the most important tools used in PR by professionals.Media EngagementPress releases help to create media engagement when they are passed on to journalists, and other media platforms.