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The following are five milestones that can be considered when choosing between qualitative and quantitative marketing research methods. Most qualitative and quantitative research methods rely on closed-ended questionnaires, but they also require a large enough pool of respondents. When evaluating the pros and cons of qualitative market research, consider the following:Large sample sizes:It is critical to choose a marketing research sample size of at least 20,000 to get the most accurate results. While large sample sizes in marketing research are generally associated with smaller margins of error, the drawback is that they can increase costs. Value to the business:Generally, you will be able to determine whether to conduct your marketing research through qualitative or quantitative methods.

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