With the emergence of smartphones, tablets, and computers, many are wondering if there are still people using personalised notepads. The answer is yes. While the note-taking market seems to be sold on fancy digital applications, those old-school “analogue” notepadsare still preferred by a lot of users. No wonder personalised notepads are still widely used as marketing and advertising tools. Here are a few reasons why:
- They make remembering information so much easier.
There has always been a debate about the merits of typed notes vs. written notes. People who prefer using their digital devices like the fact that they are able to encode, organize, and edit information more conveniently. They also think that the ability to copy and pasteinformation in just a few clicks also make typed notes superior to written ones.
However, researchers discovered that writing with a pen or pencil on a paper allows people to recall and retain more concepts. That’s because writing on a piece of paper connects the brain to the hand and helps concretize abstract concepts.
So whether you’re simply writing today's schedule of activities or listing grocery items or studying, chances are, you are more likely to remember information if you use a pen and a piece of paper as compared to a digital note-taking app.
- They are practical and eye catching.
According to an expert, one possible explanation as to the popularity of personalised notepads is that people find them unique. In a hyper digital world, it is natural for people to find a unique interest in the simplicity and straightforwardness of a small notepad. Want to remind someone of something? Write it on a notepad. A note left behind on a table may catch more attention than emails and text messages.
- Personalised notepads are effective marketing tools.
Good old notepads remain to be a favourite when it comes to promotional materials for advertising a brand or a new product. There are many reasons why they are widely used in marketing campaigns.
For one, notepads come in a wide variety of colours, shapes, and styles to choose from, making them highly customizable. This allows advertisers to create promotional notepads unique to their brands.
What’s more, notepads are effective in keeping the brand in front of consumers through brand exposure, but not in a forceful manner. Those who see or use promotional notepads are subtly being reminded about the brand.
About the Company:
Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drink ware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.