While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever.
Here are the five SEO content types that will boost your content strategy.Written contentSo many content types in the market, yet written content remains to be the best content type as it drives the majority of search results.
It is a great way to tell your brand stories and deliver your message to the audience.You can maximize the SEO value of your written content by:Understanding what Google is looking for — You need to create high-quality, unique, and original content to make it valuable from the search engine perspective.
Visual ContentImages, infographics, and illustrations can feature eminently in the search engines based on the query.
This is why image alt texts should be made a standard practice for all content teams.How does Google evaluate your visual content?Images can be considered the main content too.
Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.Some pictures are truly worth a thousand words.