When it comes to creating a conversion-centric customer experience for your brand, there’s no room for error – especially when so many people have grown accustomed to working, shopping, and connecting via digital mediums. Today’s consumers are smarter, more connected, and more used to digital marketing tactics than ever before. With Forrester predicting that only 25% of brands will see significant advances in customer experience, marketers are faced with an important question: what do your customers want from your brand?
These are our top five recommendations to consider when building a data-driven customer experience.
What your customers want:
- Hyper-Personalization: If you think personalization just means using your customer’s name, it’s time to up your data game. Data insights give you what you need to develop individual profiles for each client and begin utilizing the kinds of personalized messaging consumers have grown to expect.
- A Relationship with Your Brand: Building from hyper-personalization, consumers want to feel like their favorite brands really “get” them. Who they are, what they like, how they like to connect, what they need, and more can all be available to you with zero-party data. This intimate look at your consumers allows you to connect on their level like never before.
- Loyalty Rewards: As competition and digital marketing noise grow, consumers gravitate toward brands that recognize their value. Loyalty and recognition programs are great ways to increase retention and create loyal customers. By fusing data with retention strategies to provide your customers with the best experience, you can dynamically increase your revenue and impact your team’s approach to reach potential buyers.
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McKinsey found “executive teams that make extensive use of Hyper-Personalization and Predictive analytics to influence their business decisions to see a 126% profit improvement over those who don’t.
The main goal of loyalty programs is to increase customer retention.
For businesses, higher retention rates mean a steady flow of bottom-line revenue, which cuts costs when acquiring new customers.
By fusing data with retention strategies to provide your customers with the best experience, you can dynamically increase your revenue and impact your team’s approach to reach potential buyers.
The beauty of loyalty is that regardless of your industry, most organizations have mounds of useful data.
Take this data and assign team members to analyze your most valuable customer data points and begin to uncover the correlation between purchasing behavior and customer characteristics to find commonalities to infuse with your sales and marketing strategies.
