AI in Marketing Market Surge in Pandemic Discussed by MRFR
AI in Marketing Market Progress to be determined by COVID 19
Market Overview
Market Research Future (MRFR) in its latest report on the AI in Marketing Market shed light on the transforming landscape of the market across the analysis period. Along with the report, a comprehensive analyzed report on the impact of COVID 19 on the AI in marketing is offered. As per MRFR data, the rapid rise in the adoption of AI for marketing, especially given to the pandemic situation, the worldwide market of AI in marketing is expected to boom across the analysis period. The rise in demand for high computation power, surge in data generated every day, increase in the application of cloud-based services, and heavy development of advanced algorithms that aids companies to experiment with AI technology are other factors that are expected to spur the expansion of the market in the years to come. The rise in the availability of AI techniques such as, deep learning, machine learning, adaptive learning, natural language processing, and computer vision can impel the expansion of AI in marketing market in the review period.
Regional Study
The increase in the adoption of AI solutions for analysing a large volume of unstructured and structured data with the need to trace meaningful patterns which will aid in sales forecasting can bolster the expansion of AI in marketing market in the North America region. Predictive analytics offered by AI aid marketing enterprises to generate high volume of lead and in effective customer acquisition. In addition, application of AI aid marketers for ad optimization such as, buying option, media content placement, advertisement, and campaign optimization, which can aid in the understanding of customer behavioral and usage pattern. These applications of AI are getting highly popular among the regional marketing organizations that can promote the expansion of the AI in marketing market in North America. Similar factors are observed to drive the AI in marketing market in EU. Moreover, the penetration of AI virtual assistance such as digital assistance, chatbots, and recommendation engines among others can that enables marketing enterprise with 24/7 support to boost management of customer relationship and decode their preference can impel EU AI in marketing market in the years to come. In APAC, the gradual increase in the demand for digital assistance for marketing and the availability of latest digital solution, along with high order connectivity solutions can promote the rise of the AI in marketing market in the region.
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Segment Study
The segment evaluation of the AI in marketing is done by deployment, vertical, application, and technology.
By deployment, the AI in marketing market segments are on-cloud deployment and on-premise. By technology, the AI in marketing market segments are adaptive learning, machine learning, natural language generation, natural language processing, advanced analytics, speech recognition, and computer vision. The advanced analytics can generate high revenue in the years to come. The application based segments of the AI in marketing market are content curation, sales forecasting, predictive analytics, virtual assistance, dynamic pricing, Ad optimization, and others. By vertical, the AI in marketing market segments are government, BFSI, healthcare, retail & e-commerce, commercial organization, IT & telecommunication, and others.
Key Players
Nvidia Corporation (US), Google (US), IBM Corporation. (US), Sentient Technologies Holdings Ltd (US), Intel Corporation (US), Salesforce.com, Inc. (US), Facebook. (US), Twitter (US), Amazon.com, Inc.(US), Microsoft Corporation (US), Samsung (South Korea), Albert Technologies Ltd (Israel), H2O.ai (US), Oculus360 (US), Micron Technology, Inc. (US), Baidu, Inc. (China), and Oracle Corporation (US) among others are some notable players in the market of AI in marketing, as profiled by MRFR.
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