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Instagram Stats All Marketers Need to Know in 2021

Fuerte Developers
Instagram Stats All Marketers Need to Know in 2021

2020 has been a year of new developments on Instagram, and some new Instagram trends are emerging along the way. It is no more a photo sharing platform, Instagram has introduced a ton of features to help businesses market and sell directly from the app.

If your product is not on Instagram, these Instagram marketing statistics will convince you why they should be so and give you an idea of what to do on social media.

These are top Instagram stats for 2021 to shed light on the growing Instagram value of your business.

Instagram Hashtags


Ever since the idea of using hashtags to tag and point articles on social media was invented in 2007 (via Twitter), their use has exploded and today is considered an important element of social media.

Instagram is certainly no different from this. From companies and Instagram influences to the average Joe, the use of hashtags on Instagram is popular and widespread.

This is so great that recent Instagram statistics show that the standard Instagram post contains as many as 10.7 hashtags (HubSpot, 2020).

But if you are thinking of getting out of all the hashtags to try to reach new users and grow your audience, think again. Studies have shown that with Instagram hashtags, it is not a problem for these highly intertwined. In fact, engagement decreases posts by six or more hashtags, so try using five or fewer.

And if you want to make a plan, you might be interested to know that the most popular hashtag on Instagram, #love, has been used more than two million times. So while it may evoke that warm feeling in your viewers, your post can be crammed into two million more posts with the same hashtag.

Businesses are Using Instagram


Instagram is expanding it's reach rapidly. Almost 71% of the businesses are using Instagram to improve the reach of their customer base. Almost 70% of the Instagram Hashtags are branded.

One of the most important metrics is engagement through Instagram. Including Instagram is crucial for marketers into their KPI's and KRA's however it is not that easy to measure it

This becomes difficult as there are continuous updates every-time.

Sponsored Content Growth


The practice of prosecutors publishing sponsored content on Instagram continues to grow without signs of quitting. Over the course of the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag has grown by 133.

In fact, in the first quarter of 2019, about 25,000 Instagram accounts were published via the #ad hashtag.

Since posters with more compliant prosecutors may have more ideas and reach out, it is expected that these accounts will be more sought after by effective marketing campaigns than those with fewer followers.

This is reflected in the number of times these top promoters have used the # hashtag. More than a quarter (26 percent) of influencers with over a million followers use #ad in their posts. By comparison, fewer than one in five have an influence with less than one million followers and about 2 percent of less than ten thousand minor prosecutors do so.

And it’s not just the posts sponsored by the growing influence on the likes. Of all Instagram posts posted during this period, #ad usage increased by 120 percent.

Stories Usage


Instagram launched the Instagram stories feature four years back. This feature allows users to post photos or videos which are visible for 24 hours. After introducing this feature, people started sharing it a lot on Instagram. 500 million Instagram accounts use Instagram news every day (Instagram, 2018). Not only that but 1/3 of IG's most watched news comes from businesses.

Before the Instagram news, people shared a lot of their important moments, which were rare every day. Instagram has hit the hammer on the head with Instagram news, giving people a better reason to share their daily moments without keeping content on their profile. Business increases their visibility through this great opportunity. There is a post showing you how to start using Instagram news to build your audience.

Follow Brands


Half of Instagram users follow at least one business on instagram which means businesses  can cutter he market and reachout to the larger audience through Instagram. Whether you are associated with confined brand or running global business, you have the chance to promote and be in market through Instagram. Many Instagram marketing company help to promote businesses.


Business profile are way much different from the personal profiles, where in brands can add contact information along with all the website details so that the consumer finds it easy to reach the brand. This includes business number and address. If you have an Instagram Business profile and have access to Instagram analytics that can give you details about the appearance and accessibility of each post, as well as more details about your people. All the analysis of the traffic is done . From clothing to the food or the target market you are interested in will be analyzed by the Instagram and displayed with all the numbers.

Instagram Engagement

Instagram engagement is growing exponentially. It increased by 29% between October 2017 and May 2018.

This means that products can generate more than 4x more connections to Instagram compared to Facebook.

While we understand that Instagram engagement is important for brands, the question remains as to what Instagram engagement is and how it is measured. Instagram engagement is the level of engagement your followers show in your Instagram content. This can be in the form of likes, comments, or shares. Instagram is a platform based on visual content which is one of the reasons why it has such high engagement. It offers a platform for a variety of content creation such as photos, videos, live videos, news, and the IGTV ap

This enhances your content, as it gives you more variety of content to choose from. If you are a product or business, you should be using the power of Instagram to improve communication. We've got a bunch of tips to improve your Instagram engagement.

Impact on Consumer’s Shopping Journey

Instagram is a user-friendly platform, which consumers can decide whether to chose a product or a service. Decision of purchasing depends on the ads or the content they on the App. Influential marketing plays a big role in influencing these buying decisions as well, so if your product does not include Instagram in your social media marketing, you are missing out on a great opportunity. Especially if the business is established years ago

There are ample strategies can be used to make an impact on consumer's decision on Instagram. So whether it’s Instagram ads, engaging users with creative stories, or inserting the appropriate Instagram hashtags for easy access, it can all be important if you do it right.

Instagram advertising statistics

• While not at the level of Facebook popularity, the Instagram ad platform is definitely growing.

• With new types of ads being released every year, brands have more freedom than ever before when it comes to their campaigns (indicating challenges and opportunities).

• Influencing people of the case have been working to make the actual transcript of this statement available online.

User and usage statistics

Instagram user growth has been strong and consistent, especially among the small crowd.

Building on the above point, Instagram users are among the most dedicated in terms of how often they log in.

A large number of app downloads show the importance of mobile usability of your marketing strategy on Instagram.

Content statistics

News, Carousels and short form video should always be at the center of your content plan.

With strong competition and a lot of content around it, even the smallest aspects of optimism (think: time, captions, bio) count.

As engagement levels draw, brands should consider including their content through Instagram ads.

Statistics for brands

Instagram is vital for both business to business and business to customers for building brand awareness.

More people are following products on Instagram than ever before, showing how the platform can compete with Facebook in terms of shopping and advertising in the long run.

Instagram is not responsible for the direct Sales, however creating the network, educating them and social media marketing.


Over the years Instagram has proven to be a powerful marketing tool for businesses looking to increase their visibility and reach. We hope that these 10 Instagram figures for 2021 have helped explain why your brand should invest in Instagram and give you ideas on what to do on the next stage.

Fuerte Developers
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