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The global Personal Care Product Market is expected to reach USD 650.10 billion by 2024 and is growing on account of rising awareness regarding personal health and hygiene.
Increasing sales of these products through e-commerce channels is anticipated to foster the growth of the market.
Additionally, innovative packaging designs of this products are expected to boost the market.In 2016, Asia Pacific held the largest market share and expected to maintain its dominance over the forecast period.
North America personal care products market is anticipated to show steady growth rate on account of increasing demand for luxury personal care products.
For instance, in 2015, Unilever acquired REN, Kate Somerville, Dermalogica, and Murad to enter in global skincare market.
In addition to this, German manufacturer Henkel acquired Blendax, Pert, and Shamtu haircare portfolios from Procter & Gamble to expand in eastern Europe and Middle East & Africa.





