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Ecommerce Marketing, Growth, and Engagement

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Adam Bailey
Ecommerce Marketing, Growth, and Engagement

How can you drive top-of-funnel traffic to transform into sales and customers? The answer is ecommerce marketing. The good news is, there are various ways to do it.

There are many strategies, such as using Ecommerce SEOEcommerce PPCEcommerce CRO, Organic Traffic, Facebook, or Google Ads, to drive targetted traffic. You can blend paid and organic strategies to convert your targetted audience effectively. The ecommerce strategies that you choose to use for your website’s marketing, growth, and engagement have to evolve as the algorithms change with time.

Here are a few ideas that you can implement to grow your website and engage with your audience:

Coupons

They have been iconic in retail promotions. In the digital scenario, you can use them beyond merely offering a purchase incentive. Along with using them for product purchases, you can use them to receive newsletters, download content, or ask consumers for referrals,

You can use them to attract new email subscribers. You will have to bucket your subscriber basis their attitudes and behaviour. Hence, it is suggested to have a variety of coupons that can attract specific subscriber segments.

Contests

You can conduct contests on any social network such as Instagram, Facebook, or Twitter. This is one of the tried and tested method that ecommerce companies use to build community, generate awareness, engage with the audience, drive traffic, and boost sales.

The best methods to conduct a social media contest are:

  • Use a unique hashtag for the promotion.
  • Announce your contest using an image or video.
  • Use a moderation tool.
  • Have the legal rights to re-use user-generated content.
  • Keeping the policies of the network in mind, publish the rules of the contest.

Upsell

Upselling can play a key role in the growth of your website and sales. Usually, consumers do not know how superior a product is and about its availability on your website. The products that you try to upsell should fulfill the fundamental requirements of the customer. Some users would be sensitive to the price, so always keep that in mind while upselling.

Interactive Assistants

Consumers appreciate when they receive advice from online stores that help them in making an informed decision. You can implement interactive content tools such as chatbots, recommendation engines, configurators, and assessments. These tools can assist your customers, just like a helpful salesperson in a retail store.

There are various ways that you can use to promote your website and grow your customer base. Based on your products and target audience, you can use many tactics to help your ecommerce business grow.

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