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Google Analytics for Magento 2: A Detailed Guide

Google Analytics for Magento 2: A Detailed Guide

Have you yet launched your Magento 2 store? Or are you considering Magento 2 for your next web project?

Are you confused about whether you should hire a Magento 2 developer?

Are you hunting for the right data to find out more about the most popular and highest-paid products on your website?

All of these questions are likely to bother you before you launch your Magento 2 store online. Do not worry. Google offers an excellent service called Google Analytics to track demographics, traffic, visualization, and visitor segmentation from your website.

Most Magento store owners are not aware of the many benefits of Google Analytics. To configure and use Google Analytics, you do not have to install any additional third-party extension. Magento 2 comes with a default feature in it. The latest version of Magento 2 comes with several other features as well. 

Relevance of Google Analytics in Magento 2

Google Analytics gives you real-time statistics and relevant data about the traffic on your website. These statistics tell you how many users visit your website, the number of people who have purchased your products, who those customers are and from where they came, how much time they spent on your website, etc.

It gives you detailed reports that include information on how people land on your website – whether through social media or by directly looking for your website in google search.

Google Analytics lets you track every click on your website if you require it. Most often tracked events are Add-to-cart, proceed to checkout, place order, etc. These reports help you improve your marketing, serve your audience better, and get more customers.

Advantages of Google Analytics

Data Visualization

Through data visualization Google analytics allows you to represent your data in the form of pie charts, lists, graphs, and spreadsheets. This way, your data is so attractive that you can easily comprehend the performance of your website and find out where to increase business goals.


Google Analytics gives you real-time information about your ecommerce website. You can check the performance of your website by comparing the metrics based on hourly, daily, weekly, monthly, etc. Also, you can track the traffic based on specific campaigns.


Rich interface reporting lets you draw multiple conclusions from it. From the platform’s reporting capabilities, you can gather further insights and information on your website. It also helps you identify causes and correlations in your website traffic.

Website Channel

Google Analytics provides information on which channels lead people to your website. These include social media, newsletter email, or third-party reference. You can find out what campaigns are most successful and which are the least successful ones. You can also analyze the heavy traffic from each social media channel and focus your major resources on those areas. This way you can also improve your social media marketing campaigns. 

Target Audience

Google Analytics helps your business by providing information about people who come to your website. It helps in gathering demographics information about your customers like gender, age, email, location, etc. With this information in hand, you can identify your target audience. It also helps you in collecting information about the basic interests of your audience. It also tells you what users do on each page once they visit your website.

Website Pages

Google Analytics lets you know about the pages that are most frequently visited and which pages lead to other pages. This shows which information is most relevant to the audience and how you can optimize the user experience to make your website better.

It is easy to configure and use even if you are not a tech-savvy person. It is a simple configuration that can be easily accessed on your Magento 2 store.

Let’s take a look at how easily we can set up and configure google analytics in Magento 2.

Set up and configure Google Analytics in Magento 2

Step 1 – Create a business account on Google Analytics

  •       Provide basic information about your business
  •       Once the account is created, you will be redirected to your Google Analytics dashboard
  •       Select any platform that you want to analyze and add the required site URL. Once you do that, you will get a unique measurement ID

Step 2 – Create universal analytics tracking code

  •       Once you have filled up the data, you will get a UA code to track your website

Step 3 – Configure Magento 2 by adding UA tracking code

  •       You can manage this from stores -˃configuration -˃sales -˃Google API
  •       Enable eCommerce setup in google analytics

After configuration, you need to wait for 24-48 hours for your website data to reflect in analytics.

Wrapping Up

We hope that this blog helps you understand the role and concept of google analytics in Magento 2. This way, you can track and collect data on your website easily. Look out for the best extensions or utilize the default feature of Magento. Make sure you try to use it on each website. In case you find it difficult, you can always hire a Magento Developer to help you out. 

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