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Global Spirit-based RTD Mixes Market Revenue and Growth Analysis Report 2020-2027

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Tom Clarke
Global Spirit-based RTD Mixes Market Revenue and Growth Analysis Report 2020-2027

The Global Spirit-Based RTD Mixes Market was valued at USD 10,835.0 Million in 2019 and is expected to expand with a CAGR of about 8.3% during the forecast period. The market is expected to grow owing to the increase in the world’s youth population who are choosing RTD mixes over conventional spirits. Also, the change in lifestyle worldwide has made spirit-based RTD mixes part of home entertainment such as family or friends get together parties. Also, the younger consumers prefer sweet flavors and moderate alcohol content as compared to alcoholic beverages. Hence, these drinks are better substitutes for traditional alcoholic beverages.

Spirit-based RTD mixes are ready for direct consumption containing a moderate level of alcohol mixed fruit juice or flavors. Cocktails sold in bars gained much popularity over the years which gave manufacturers the idea of spirit bases RTD (ready to drink) mixes. A lot of different flavors are added into the spirit to give it a different taste. In some cases, taste enhancers such as sugar or honey are also used. The unique characters of vodka, tequila, whiskey, and rum have made their favorite choice in manufacturing the RTD mixes. Manufacturers are experimenting with new types of spirits and new flavors to serve the demand of the new young customers in the market.

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Market Dynamics

The growth of global spirit-based RTD mix market can be attributed to rising inclination towards RTD mixes as compared to other spirit-based drinks. RTDs are becoming a popular choice when it comes to small parties because of their great flavor profile and low cost. Changing lifestyles and drinking preferences are also expected to drive the Spirit-based RTD Mixes market. Also, the premiumization of the RTD mixes is further propelling the market growth. The consumers are demanding premium products, as premium products are believed to deliver good quality and taste. Moreover, a surge in the amount of disposable income has led to the purchase of premium products. However, growing health concerns and awareness among the people is the dominant barrier for the Spirit-based RTD Mixes market growth. In addition to that, stringent government rules and regulations on taxes as well as advertising and branding affect the sale of RTD mixes.

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