Impact Of COVID-19 On the App Development Industry

Following an initial hiccup, the Mobile App Industry has started to capitalize on the shift in consumer behavior induced by the coronavirus pandemic, exploiting it to its full potential. Changed consumer behavior as a result of the pandemic, as well as recent advancements in digitalization, provide many companies with a once-in-a-lifetime opportunity to expand and prosper.

 

In these tough times, organizations of all sizes are looking to seize this opportunity to appeal to people across digital channels, from start-ups to existing businesses. For example, during the pandemic, mobile apps have proven to be a lifesaver and a much-needed companion amid lockdowns and social isolation.

In this research article, we’ll look at how the COVID-19 pandemic has affected the app development industry, from the effect on the user and business mobile app popularity to the biggest apps used during the pandemic, as well as the impact on mobile usage.