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How to Conduct Online Events Successfully?

Keerthi Rathore
How to Conduct Online Events Successfully?

If you had made a mention of an online event a year and a half ago, people would have scoffed at you. What is the need of conducting virtual events when you can gather somewhere, eat, drink and be merry? Well, thanks to the corona outbreak, folks cannot assemble at all anymore.

The closest one can get to a meeting or an event is through online means. From defining the event goals to showing Event Presentations, there is plenty of room for preparation. Since you have seen how crucial a part online events played in carrying out business ventures last year, it makes perfect sense to get a basic lesson on how to conduct them successfully. Given below is a guide on the same:

  • To ensure the success of a virtual event, you must choose a platform that offers benefits

Several virtual platforms have come up to make things easier. One of the key features to look for in a virtual event platform is customization. If the platform allows you to personalize the event while assisting to establish the brand identity, it makes it a viable option. Zoom, Google Meet, and Cisco Webex are some of the commonly used platforms. However, some feel that these platforms are not technical and professional enough.

Zoombombing, for instance, is a common phenomenon when an uninvited guest interrupts a zoom meeting PowerPoint presentation. If you feel the same way, there are numerous alternatives available in the market to choose from. 

The other thing to check before selecting the platform is the ease of broadcasting visual content. The easier it is to share the recorded content with the audience, the better.

  • You must plan a foolproof strategy ahead of time

A strategy is important to any event, online or not. This includes making a list of the attendees, selecting the host, choosing an appropriate event theme, scheduling the activities, adjusting the activities in the specified time frame, making important material shared during Event Presentations accessible post-event, and ensuring the link reaches the right audience at the right time, deciding how to amuse the audience, and preparing a backup plan in case the things go awry.

Virtual events have their upside: no time and energy have to be wasted in selecting the venue, providing refreshments, and so on. As a result, event planners have enough time at their disposal to plan and re-plan.

  • Pay attention to music, lighting, and background

No event can exist without music. Even if the event is strictly formal, there is no harm in playing soothing, instrumental music to fill the gaps between one activity and the other. Anyway, instrumental music helps in increasing attention span.

As for lighting, make sure your room is well lit otherwise the audience will be more than disappointed. With disappointment comes distraction, and with distraction comes the doom of the event. To make things interesting, you can use different virtual spaces as background. (You can use graphic images, or even the solid colours would suffice).

  • Prepare the presentations well

Every event has a purpose. This purpose is fulfilled with the help of presentations. In the case of virtual events, zoom meeting PowerPoint presentations get the ball rolling. The presentation should be in keeping with the event theme. They should not only be designed well but also executed well. In other words, both your camera and presentation must be of first-rate quality.

The downside of virtual presentations is that people watch them on a small screen. They are unable to appreciate them as they should. So, put your best foot forward while presenting.  

Keerthi Rathore
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