Outdoor advertising or out-of-home advertising is quite popular these days. Modern-day outdoor advertisements include walls capes, posters, etc. In simple words, outdoor advertisements are those advertisements that you can see on the road. These are placed outdoors in such a way that these engage the driver and most of these outdoor advertisements contain bright colours. The outdoor advertising agencies add various lights so that these boards are visible during night-time as well. Sometimes, this type of advertisement is also used in medical stores, salons, etc. Advertising helps a business keep going in the long run. These days, people are considering a job in an advertising agency in Guwahati, Patna, Mumbai, Kolkata, etc. Those who join these advertising agencies get to participate in big projects of out-of-home advertising too.
What are the top categories of outdoor advertising?
Outdoor advertising helps the brands to reach out to a wider group of viewers. Outdoor advertising can be divided into multiple categories. Let's know about a few of them in detail.
- Billboard Advertising- If you pass through a high traffic zone you will get to see billboard advertisements. Billboards try to show the advertisements to passing drivers and pedestrians on a daily basis.
- Bridge- On the railings of the bridge you will get to see various advertisements apprising you about different products, new educational institutes, coaching centers, hotel services and so on. When a car is stuck in traffic, the driver and the passengers get to see these advertisements.
- Transit advertising- If you ride a bus or train, you will get to see various advertisements on different products and services. Transit advertisement refers to those which are placed on public transports. It can either be placed on the sides of buses, inside taxis, on the back of subway cars, etc. The advertisements you get to see on the railway platform and bus stands are also part of outdoor advertising.
- Retail advertising- Do you know retail advertising can be both online and offline? The shopping malls, grocery stores, fashion houses, etc. generally use this particular type of advertising. They try to ingrain awareness and interest among the customers regarding their product stock. This is considered as a marketing strategy to attract more and more customers. Before entering shopping malls, you must have seen big boards on the entry point and the exit point of the building.
- Lamp post- Lamp post and street light posts are considered the most effective and budget-friendly method of outdoor advertising. Lamppost banners fetch the attention of the consumers and influence them to buy a product of a specific brand. Generally, near bus stands and high traffic areas, these lamp post banners are placed. On the streets of Kolkata, you will get to see various banners of jewellers, sweet shop owners, aviation institutes, etc.
These days advertising is quite popular in Kolkata, Guwahati, Patna, and many other cities of India. In the populated streets of Kolkata, you will get to see a number of outdoor advertisement boards or banners. These boards and banners contain catchy lines and extraordinary designs to attract customers. If you want to be a part of outdoor advertisement, you can join an outdoor advertising agency in Kolkata.
The concept of advertising is more than hundreds of years old.
To help these entrepreneurs with proper marketing guidance the advertising agencies come into the picture.
They help their client with a budget, account, media planning, research, public relation, and so on.
Here are some interesting facts about jobs in advertising agencies in guwahati.
Some advertising agencies in Guwahati are hiring web experts who can handle the daily web traffic for their client's site.
If you see yourself as an art director in any such agency, having a BFA or MFA is a must.
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