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Sitecore Personalization Services

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Ameex Technologies
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Our Sitecore Personalization Services

Many firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns. Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions.

We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.

Ameex Sitecore personalization Strategy help to your audiences a better experience on your website by delivering them tailored and targeted content.

How We Approach Personalization

Define Goals

l Outline the digital goals that should drive personalization – what, why, and for whom

Know your audience

l Outline your audience segment, build personas, and create content tailored for each segment

Map the customer journey

l Map out journeys to know at what stages to deliver personalized content. (Need, Research, Decision, Customer)

Content Strategy

l Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.

Create Workflow & Test

l Create workflows for launching, maturing, and testing a personalization program

Go Omnichannel

l Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channels

Sitecore Potential for Personalization

Sitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box. Its potential to deliver is brought forth by the modules and practices that are built into it.

Sitecore xDB

Sitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts. Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.

Cross-channel Delivery

Sitecore reads interactions and delivers experiences across devices and channel. User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.

Sitecore Omni

Sitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.

Anonymous personalization

Sitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor. Sitecore can identify browsing patterns and interests of the visitor from their browser session to adapt the personalization for the user. Over time, longer the user stays on the website, Sitecore’s response to any identified patterns will become real-time.

Marketer friendly

Sitecore doesn’t require a roaring skillset from the marketer to execute its personalization capabilities. Sitecore provides you the foresight and with some training from a trusted digital partner to push through those foreseeable barriers, personalization will be a breeze.

Bad personalization could hurt your brand more than no personalization. Engage Better, Strategize Better. Talk to our Experts

 

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