Animated Videos: 7 Most Common Questions Answered

Videos are an excellent marketing tool. They are highly effective and very popular with the audience. And, almost every business is already using it effectively. So, how do you stand out with your video in this already saturated market? How do you make sure that your prospects will pick your video and not that of your competitor? The answer to all this is pretty simple - animated videos. They seem to be doing very well with today’s audience.

If you want to know more about animated videos, you are at the right place because today we will be answering some of the most important questions related to animated videos. For example how to use them, how much would it cost and more. So, let’s dive into the details.

• Video content is expensive

While regular video production can be expensive, animated videos can be produced for a lot less. You will save on casting, location, and even equipment. Plus, updating an animated video is a lot easier than a real live one.

The difference can be enormous depending on what you’re intending to display. Reproducing extreme environments, let’s say a major accident on a construction site, in real life would take an extreme amount of resources and skills. On the other hand, reproducing it with animation would be a lot cheaper, not to mention a lot safer.

• A freelancer can make animated videos for less

True. But as you might know, hiring someone to fix your car for free will cost you more in the long run. The same principle can be applied to your business. It might be cheaper, but will it get you the ROI you want?

If the video you invested in doesn’t show results, it won’t matter how cheap it was. A great video will pay for itself with leads or conversions. We have the skills and experience to produce the video you need.  

• Animated videos are not suitable for businesses

We get it, we’re talking about your business after all. That said, animation doesn’t need to be cartoonish or juvenile. We constantly create professional animations that seamlessly represent the culture of our clients.

• An explainer video does more than reproduce an explanation

That’s right. A good explainer video will present its message in a clear and easy-to-digest way. Now, a great explainer video will let views see more. It will give them a glimpse into your company culture. Something that can’t really be reproduced with words.

The way you present the information, the animation styles, the color palette, the voice overtone, and the background music will immerse viewers into a full experience. Studio 52 has all the tools needed to identify and produce that experience with your brand at its center.

• Better rankings for your site

Indeed, every single view of a video hosted on your site will enhance your SEO. Video content is becoming a serious deal and Google agrees. The little crawlers that define the ranking of your site love a good video.

• Executives also prefer video content

This is an interesting one. There is a strong preconception relating videos to entertainment. However, videos are a quick and easy-to-digest way to consume information. Busy executives know to appreciate this advantage and chose video over other formats of content.

• Short informative videos are shared more often

Animated explainer videos less than 15 seconds long are shared about 37% more. You don’t need to produce a full-length film to get your point across.