But, 5 steps into the journey and they realize that the navigation is draining their brainpower.
This happens because of a phenomenon called cognitive overload.What is cognitive overload?Cognitive psychology, or the study of perception, problem solving, memory, and other mental processes, defines cognitive load as the effort required for learning information.
There are people around saying different things.
It takes time to sift through multiple bright colors, animations, CTAs, etc.
In that time, you have lost your user.This does not even mean an extreme example such as Lingscars ( go on, search and see for yourself).Even a simpler web page can be a turn-off because of too much being stacked right on the homepage.To counter this, focus on diversifying your content formats.
Donât have more than one dynamic element on one page.