We humans love to maintain a good relationship with our loved ones.
Key differences between Public Relations and Publicity:Public Relation is usually mistaken for publicity.
When people talk about you, your organization it is known as word of mouth which spreads like forest fire and is more effective and influencing than an advertisement.For example, get your business mentioned by the press in a well-known news channel and see the wonders happening.
Now if you're wondering how it is a long term game then let's rewind, as we know that public relation is free and acts as word of mouth spreading like a forest fire which is why they continue to mobilize for a very long period of time.
Complements the marketing activities of an organization:An intangible asset is something that one cannot touch or see but only its results can be felt.
Similarly public relation is also a form of intangible asset as it provides goodwill to the organization it is serving.