Nettechnocrats IT Services Pvt Ltd
Hey folks
Before taking you to the topic firstly I want to let you know
What is Digital Marketing?
Digital marketing is basically brand marketing in digital platforms with the help of the internet which includes techniques like SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing). There are also many marketing tools like Google Ad words, Google Analytics, Google search console, and a lot more.
Today we are involved digitally everywhere either its hotel booking, restaurant booking, checking reviews of the hotel before staying all these activities are performed digitally in a faster and better way rather than the traditional method there are many applications are available in the market for hotel booking and this gives rise to a new way of reaching customers known as digital marketing for the hotel.
Understanding the need for digital marketing for the hotel industry.
• It will increase Brand Awareness which will increase the visibility of your brand across all digital channels.
• Branding will improve reach to get more bookings with online reviews and pictures that customers will post, which will shape the reputation and dignity of the hotel.
• It will make your audience prefer your hotel over your competitors and help you to provide good hospitality and customer service.
• Digital marketing for hotels can solve so many business problems and boost your sales.
This is not the limitation of need the list goes on
Digital Marketing Tips To keep in mind before moving towards Hotel marketing-
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Knowing Your Audience
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Promote Convenience
This is the primary key of any Business because knowing your customer will let you know how to serve your customer. What is their specific need, requirement, and expectation when they come to your hotel? If you fail to figure this out, it can prove disastrous for your hotel business.
This will let your audience know that when they are traveling so long, they are going to have Whatever you have told them about your services like an infinity pool, Great spa, 24 X7 food service, and a lot more.
Let your audience know why your hotel should be their destination, why it should be worth traveling for.
• Market Your Location
Location always plays a role when it comes to businesses like hotels, restaurants. So marketing your location is also required. Now a day’s People are traveling to experience and they want to take a break from their daily lives and want to party. They are not traveling sole reason to stay in a hotel. So, your hotel and your location both matter to your hotel marketing plan. This list of things will help in changing the minds of many indecisive visitors.
Digital Marketing Strategy
Search Engine Optimization
SEO is known to be the highest level of digital marketing. Using this is an effective method hotel can use to increase visibility and maximize website traffic. It helps to higher up your hotel's website ranking in searches such as Google and Bing. A website with relevant content, making it more likely to earn one of the top spots on search engine results pages (SERPs) which leads to High search ranking which is key for gaining visibility.
Social media marketing
The hotel business is highly visual which means Social media provides an amazing opportunity for Hotels to capture the attention of potential guests and convince them to land up there. Through images, one can show the insides and outsides of the hotel. And what better way to showcase your property than using social media platform like Instagram, Facebook, Snapchat, Other Social Media Channels Include
§ Pinterest
§ Twitter
§ YouTube
§ LinkedIn( Business Travelers)
With Instagram, one should strive to get genuine, authentic followers and build a strong customer base and this is not just limited to photos you can also share videos, going live, IGTV, and a lot more to attract your audience.
Content Marketing
Content Marketing is all about defining your audience and providing them useful content in the form of information by creating valuable content and sharing it on the platforms used by your target audience or customer. This will establishes you as a trusted resource. It’s also a great way to promote your brand and drive recognition.
Create Blog posts for your hotels which are the most-created type of content, now a days 86% of companies choosing to have blog posts compared to other types of content like email, info graphics, and case studies. Blogging keeps your website fresh and relevant, which is also great for SEO.
Conclusion
Basically, this is just the first step of digital marketing for the hotel business. Digital marketing is a world in itself full of d opportunities with 100% Growth.
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Nettechnocrats IT Services Pvt Ltd
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