Search engine optimization (SEO) is the general practice of the online approach to the optimization of websites, and, of course, is to increase the visibility and ranking in search results (SERPS). While there exists general SEO that can help your business to rank keywords on a national level, but a local SEO helps you reach a specific audience in your local area, in order to attract potential customers and increase the number of conversions for your business. In addition, with the help of a local SEO company can promote their products and services to local customers in the area.
Read more : Why you need Local SEO ?