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Here are some tactics to increase mobile app downloads and increase your marketing energies, and metrics you should track to measure your success: App Store Optimization App Store Optimization (ASO) is a humble but vital way to improve mobile app downloads. Keep in mind that it needs a continued effort to be successful. While app store places depend on metadata—like keywords, ratings, and reviews, description, there’s more to ASO than that. You also want to consider how keywords rank in individually app type. Once customers find your app, you’ll essential to convert them that your app is valued and consistent enough to download. You can boost user reviews over in-app emails, although you’ll need to be alert not to send too many announcements as that may end up isolating your audience.