Today, the number of internet users is around 4.5 billion, and going by the looks of this trend, this number will continue to grow in leaps.This is a great advantage for businesses to get a huge user base to reach their potential customers.
They are confused that – will their products serve better as a Mobile App or a Website?Both have some great advantages and disadvantages that make it hard to choose one for your business.Stating this with an example – There are many benefits of having an app for your product, but here’s the one you will find the most interesting – since 2015, the consumer app spending industry has grown by a whopping 120% and is expected to reach $156 billion worldwide by 2023.However, the app offers a better experience on mobile, yet needs to be installed and can be deleted on a whim.And in the case of a website, it has more user base than apps and can be immediately accessible at any time.
But still a website less simple to navigate from a handheld gadget that makes it less mobile-friendly.What exactly does your startup need?
Also, it helps to analyze where the audience is present and businesses can engage them by rendering more customer-friendly experience.What are your budgets?
In the marketing of your product or services, there is a barrier to convincing someone to have a look at your product for once is a lot higher for an app than a website.Web URLs are an easy way to show up in google search and the new buyer no need to install anything to make a purchase.Scaling – A website simply works on all devices that mean a user on mobile, desktop, Chromebooks, and any other internet-connected device can use your service & product, whereas a native app is specific to iOS or Android.
It will cost a lot to spread your engineering expertise across different platforms, so it’s better to focus on one in the beginning.