As per the nature of cosmetics, customers get easily attracted by high-demanding goods that may be out of style tomorrow. Cosmetic businesses encourage this behavior by promoting current trends and frequently enlisting celebrities to endorse their goods. Cosmetic companies must now ensure that their products are ready for purchase after demand has been developed.
https://www.post4everyone.com/Post/supply-chain-challenges-faced-by-cosmetic-industry-310
In the times of COVID-19 pandemic, with retail stores under attack, manufacturers' direct-to-consumer channels have never been more crucial.
Retail foot traffic is expected to decline in the near future, thus manufacturers are looking to implement new tactics to protect their businesses.https://vocal.media/journal/how-direct-to-consumer-derive-ecommerce-supply-chain-from-manufacturing-to-delivery
