DoorDash is a food ordering and delivery platform which was founded by Tony Xu, Stanley Tang, Andy Fang, Evan Moore in 2013. It is one of the popular food delivery apps in the United States. Even amidst the Covid-19 pandemic, DoorDash marked its place in the market and sustained over other food delivery platforms.
In 2020, this platform served 1 million deliveries, 20,000,000 customers, and 450,000 merchants. Its revenue generation in the year 2020 was reported as $2.9 billion. This blog gives insights on how to withstand the online food delivery market with the DoorDash Clone app.
Key strategies to consider while developing the DoorDash Clone app
DoorDash has about 56% food delivery market share in the United States. During the pandemic, its market share increased significantly. Let’s explore the strategies that DoorDash followed in succeeding in the food delivery business. You can consider these takeaways to enhance your food business with the DoorDash Clone app.
Cross-side network effects
The more the number of restaurants registered with your platform, increases your capital considerably.
For instance, DoorDash focussed on acquiring more restaurants on its platform. During the Covid-19 global pandemic, they reduced the commission fee for partnered local restaurants.
Instead, they aim at adding independent eateries with the offering of a subscription plan.
The entry of Grubhub in the north-eastern US has inspired DoorDash to expand its service in more than 50 cities. It has more sales in Texas metro areas and Bay areas. Hence, this strategy really worked for DoorDash as it gained huge revenue.
There may be a low risk of disintermediation in the food delivery segment. Low delivery costs or commission fees is an effective way to retain restaurants. In addition to it, you can allow the partnered restaurants to have their own websites for taking food delivery orders.
For instance, DoorDash launched a value added service like Storefront in which restaurants are allowed to develop their food delivery websites and take pick-up and delivery food orders.
Bridging with adjoining sectors
You can partner with other delivery platforms to expand your service by entering other sectors like grocery delivery. For example, DoorDash announced that it partnered with CVS to plunge into the grocery delivery sector.
Susceptible to multi-homing
Undoubtedly, the food delivery sector is susceptible to multi-homing as there is thriving competition. To retain potential customers, most food delivery platforms, including DoorDash, offer competitive prices. It builds partnerships with popular food chains such as Little Ceaser’s Pizza, McDonald’s, Wendy’s, and Chick-fil-A.
Choose a suitable technology partner to develop your food delivery app
Most importantly, approaching the right technology partner for DoorDash Clone app development plays a vital role. Besides, there are two approaches you can choose to develop your own food delivery app.
One way is to develop it from scratch and the other way is opting for the DoorDash Clone Script, which is a tailor-made food delivery app solution. Most entrepreneurs choose the script solution as it is customizable and scalable that fits the individual business requirements.
As the food delivery market has gained popularity in recent times, the idea of investing in the DoorDash Clone app development is sensible. This will bring new customers and uplift the sales & revenue. Also, there is an opportunity to rule the market with the inclusion of user-friendly features in your food delivery app.