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Therefore, you need a sound assortment planning or retail planning strategy to provide the best customer experience and achieve your sales goals. When a store optimizes advertising strategies, store layout, and promotional strategies for the maximum conversions, it is said to be doing assortment planning. What is Assortment Planning in RetailThe act of identifying the commodities retail desires to sell during a fixed timeframe to increase profitability is known as assortment planning in the retail sector. So, to eliminate costs while maximizing profit, you should optimize the selection and give designing your retail strategy first attention. The assortment planning process in retailAre you confused about the assortment planning process?