celebrity brand endorsement: how to aproach

A celebrity can help the service industry differentiate itself from the rest of the pack by gaining consumer recognition. A celebrity's bollywood celebrity birthday wishes on instagram popularity helps brands remember their products. It is essential to get the celebrity's endorsement in order to build a connection with the brand. In addition to the benefits of using a celebrity in advertising, the service industry can also benefit from it. The market for celebrity endorsement in India has been segmented according to product category.

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