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But now, businesses have transformed overnight to keep up with their competitors.
If not, then here are a few reasons why you should reconsider:-More expensiveIt is not highly targetedDifficult to track ROI and is not as measurableIt can take longer to executeIt is gradually losing its audienceThis shift was already taking place even before the pandemic, but COVID has certainly accelerated it.
The rise of new users and increase in screen time of existing ones is evident.
Panic buying was the immediate response to the pandemic, and both traditional and online stores struggled to keep up with the demand.
There are many reasons why online events are beneficial, such as:Data collection helps understand demographicsEasy to track engagement and networking Gives insight into user experienceIt helps measure event performanceBetter assessment of marketing effectiveness Digital marketers can react quickly.Your business should be fluid to be able to adjust in times of crisis.
Show empathy and connect with your customers now more than ever when businesses are impacted, and some are shutting down.





