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When the World Health Organization declared Covid-19 a global pandemic, different sectors had to change while others were forced out of business. This is following introduction of measures aiming at controlling spread of the virus. For instance, the government enforced cessation of movement, affecting the advertising industry in a big way. We saw the emergence of more pizza box marketing agencies, which also applied different in-hand advertising methods to reach the target audience. The adoption of creative advertising methods was because methods like digital advertising because overcrowded, expensive, and attracted a shorter attention span.
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