Sign in

Eliminate Food Wastage By Creating A Too Good To Go Clone

Angelina Jo
Eliminate Food Wastage By Creating A Too Good To Go Clone

Food waste is one of the biggest problems on this planet today. As per the United Nations Environment Programme (UNEP), a whopping 931 million tonnes of food were thrown away without consumption in 2019. It also resulted in 8 to 10% of new carbon emissions. However, one platform is aiming to solve this issue. It is none other than Too Good To Go. Currently, it functions across 15 countries and has a humongous user base of 41.7 million. 

How Too Good To Go Is Changing The Food Production Industry?

  • The Too Good To Go platform is aiming to “End Food Waste” in the entire world. It was launched in 2015 in Copenhagen, Denmark. 
  • Importantly, Too Good To Go has prevented the wastage of a mind-boggling 83.3 million meals in the last 5 years. It operates both as a private company and a social enterprise. 
  • Bakeries and supermarkets have partnered with the Too Good To Go app. People belonging to economically weaker sections of society can also purchase meals for around 2 to 4 Euros 
  • They receive real-time information about the availability of surplus food from the B2C marketplace. Hence, customers can purchase fresh produce, pastries, sushi, etc.

What Are The Goals Of The Too Good To Go Platform In 2021?

  • The online food marketplace aims to change the practice of “Date Labelling” on products by FMCG companies. It strives to decrease avoidable food waste. Therefore, Too Good To Go aims to prevent an increase in temperatures by fighting the climate crisis.
  • It will also partner with educational institutions across the world to reduce food waste. Both schools and colleges will receive access to free educational material. This will help in spreading awareness about the menace of food wastage among billions of students. 
  • Too Good To Go has started its anti-food-waste movement in Toronto, recently. Overall, it has teamed up with 100 outlets (bakeries, cafes, cooking schools, horticulture farms, organic food shops, and restaurants) across the Canadian city.
  • 2020 was a bright year for the Too Good To Go platform. It joined hands with 50,000 food partners. Moreover, the online marketplace prevented the wastage of a whopping 28 million meals last year.   

How Too Good To Go Is Decreasing Food Wastage In The World?

  • Canada wastes around 35 million tonnes of food annually. Too Good To Go will try to stop people from throwing away edible food items. It already has vast coverage in the USA through operations in 9 cities. Hence, the online platform will aim to expand to more regions in Canada.    
  • Further, the anti-food waste platform has partnered with Decathlon, UK. Customers who purchase sports goods will receive “Magic Bags” with food that would have been thrown away.
  • The actual value of the products is 12 pounds per bag. The Too Good To Go platform has strategically priced the food packets (cereals and energy bars) at just 3.99 pounds.

Read The Full BLOG HERE:


Angelina Jo
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more