FOMO Marketing Techniques that Helped Clubhouse Cross 10M Users in a Year. – joopio

We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use as both consumers and as an advertising strategy for their business.Here are some of the main things we discovered:76.2% of people listen to more audio content since the beginning of the pandemicRadio is still the king of audio, and Clubhouse has yet to make its markOnly 10% of people listen to audio content related to their job vs 29% for hobbies78% have, or are open to buying products from advertisements on audio contentTable of contentsCOVID-19 Boosts Audio Consumption by 76.2%The Commuting TwistRadio is King, Podcasts are Rising, but Clubhouse…?Almost 50% of people prefer Radio – Spain with 56%Podcasts are a clear 2nd favourite with 36% of listenersClubhouse’s exclusivity means only 3% of people use itUser Intent: What’s Flowing Through the Headphones?Start Mixing Business With Pleasure: 3x the amount of people listen to leisure vs business contentThe Love/Hate Relationship Between Advertising and Audio ContentConsumer Perspective: 46% of people are persuaded by audio advertisingBusiness Perspective: Only 19% of businesses had advertised on audio contentThe Advertising CatchClosing MinutesCOVID-19 Boosts Audio Consumption by 76.2%The Covid-19 pandemic may have been a blessing in disguise for the audio world.

Here is what our survey revealed.An overwhelming amount of people answered that they frequently listen to audio content.

With time, these generations will eclipse those who show a preference for radio.Clubhouse’s exclusivity means only 3% of people use itIronically, for a social network app based on voice, Clubhouse seems to be all talk and no action… Backed by big names such as Oprah Winfrey, Elon Musk, and Mark Zuckerberg, this much-hyped app is now worth over $1 billion dollars after just 10 months of existence.

Less than 3% of Europeans are actually using this app!With a high of 2.65% of audio content consumers using Clubhouse in the Netherlands, 2.63% in Germany, 0.87% in France, and 0% in Spain, this form of listening to audio content still has a long way to go if it wishes to compete with the rest.Could this be due to its exclusivity?

Spotify announced that their collaboration will add “unparalleled data, insights, and strength in user experience, to build-out a full complement of live and on-demand offerings for users and creators across the globe.”Could this mean the rise and fall for start-ups like Clubhouse?Maybe…maybe not.

For Thomas Angerer, co-founder and CCO of BeInfluence Europe, Clubhouse is a promising social network platform that is giving rise to audio content in an exponential manner.

This market is highly competitive, and the only way to survive is through innovation and development.

Companies are constantly forced to offer new and better facilities to the public to maintain their market presence.Every business sector is undergoing innovation, and the social media app market is no exception.

Thus, the first step would be to locate an application development company that meets all your requirements and specifications.Once you find one, quote your deal, and the app development company will handle the rest.

The app will then be released for testing, and once it passes all the tests, it will be ready to launch.By now, you've probably started to consider developing an app similar to Clubhouse.

How many of you are still riding the clubhouse waves?

Clubhouse, an audio-based social media app, has a strong following among peers and is currently a solid competitor to popular social media apps like Instagram and Facebook.Following the success of Clubhouse, many entrepreneurs are on the verge of launching their own audio-based social media applications.