Yoga Mat Market Trends, Challenges, In-Depth Insights, Strategies (2021-2025)

Fairfield Market Research

A greater awareness of the importance of health has led to an explosion of gym-goers driving demand in the yoga mat market. Yoga mats are typically made of plastic, cork, hessian, and rubber with polyvinyl chloride (PVC) having the maximum share. The yoga industry has demonstrated monumental growth in the recent past as the ancient exercise has lifelong proponents not only in India but also numerous Western countries. A report suggests that approx. a sixth of the US population should practice yoga in 2021 alone, creating manifold opportunities for yoga mat manufacturers. 

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Antiskid Yoga Mats Prevent Injury Making Them Popular Choice in Yoga Mat Market

A key innovation has been that of non-skid and antiskid yoga mats in order to prevent injury among practitioners. These yoga mats provide additional grip on slippery and smooth surfaces. Manufacturers are also launching eco-friendly yoga mats to boost their green credentials in the yoga mat market. 

Focus on Technological Advancements to Prevent Profit Plunge in Yoga Mat Market

The yoga mat market is characterized by its intense competition and high fragmentation. International and local brands compete fiercely for their portion of the pie with the latter driving prices and overall profitability down in the yoga mat market. In order to stand out in the yoga mat market, international brands are focusing on technological advancements. Yoga mat manufacturers have hardly been immune to the online shift amongst consumers and have taken course-correction measures to adjust to the new reality, enabling them to save on retailer costs. 

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Wellnesys Aims to be Trendsetter in Yoga Mat Market With Largest CV Virtual Yoga Event

In 2019, DIYogi unveiled an eco-friendly yoga mat made from natural rubber with an inner layer of antibacterial cotton that provides optimal cushioning and improved freshness. The mat includes drawing stencils that allow the user to decorate them as desired. In addition, DIYoga provides multiple other customization options, making them a sought after option in the yoga mat market. 

Another company, Blank Yoga, provides odour resistance, self-cleaning yoga mats to its customers that have an antibacterial mechanism with silver salts to ward off germs and foul odours. In Feb 2020, Wellnesys released YogiFi - the world’s first interactive yoga mat. YogiFi is a smart yoga mat that connects to fitness apps to track and get real-time info and yogi performance feedback. In June 2021, Wellnesys went one step further than rivals in the yoga mat market by collaborating with America’s Book of Records to set a global record for a computer vision (CV) virtual yoga event. The company intends to invite more than 10,000 yogis through its mobile app to participate in a 15-minute Hatha yoga class on the International Yoga Day on June 21st

Other prominent stakeholders in the yoga mat market are Lululemon, Manduka, Tomuno, Adidas, prAna, Yaazhtex, Khataland, Liforme Ltd., Hugger Mugger, Jade Yoga, Dragonfly and Alo Yogat.

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