

If you're (1) on a limited budget, (2) have done all the market research, (3) know the location, (4) have efficient servers, and (5) have measured all the key performance indicators like cost per install, monetization, (6) lifetime value, (7) organic conversion rate, (8) retention rate, sessions/time per user, (9) time per session and virality – go for a soft launch, else – try everything possible, right from focussing on the service offering to how to market it across. Trace the upcoming discourse!





