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Museums are Under Scrutiny as They Try to Rebound

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Museums are Under Scrutiny as They Try to Rebound

Few events in anyone’s memory can rival the coronavirus pandemic for shutting down institutions of all kinds for an unexpectedly extended period. Art museums were among the hardest hit and right now are trying to recover and reattract visitors with blockbuster shows. Every detail is being reconsidered and improved right down to the museum exhibit labels. It’s no longer enough to attract visitors, it now requires deeply engaging them in the work. With attendance number dwindling each year before the pandemic, now is the time to kick-off growth. Many cultural institutions are fighting for their survival.

The role of exhibit captions is to provide clear information while being utterly unobtrusive. It’s rare for something so important to have near invisibility as it’s goal, but it can happen. Given the lofty expectations and unique needs, custom dry transfers are in increasing use because of their high quality. They’re made form adhesive-backed lacquer ink in a one-of-a-kind process that’s stood the test of time. You create the label in the size and type font of your choice and submit your digital files. What comes back is precisely what you designed in an easy-to-apply transfer decal of the utmost quality and clarity.

Because of the pandemic and its quarantine disruptions, many events are coming together at the last minute and deadlines are tighter than ever. If you’re working on a high-profile exhibition requiring perfection in every detail, the easy one-step application of transfer decals for your wall labels is a significant help. Rubbing them on and achieving a polished appearance is surprisingly easy. It requires no special skills and works easily even for first-timers. If you need other visual elements in small and medium sizes on the wall as part of your exhibit, you can design them as custom dry transfers as well.

If your galleries are white-cube modernist style the visual environment is precisely lit and utterly unforgiving. Anything less than perfect is immediately obvious and it’s why laser-printer caption cards won’t cut it. Replacing them with transfer decals is a brilliant solution and most people think your printed (or printed) the caption directly on the wall. If some of the artworks in your show are displayed in glass exhibit cases, there are no complications when you use transfer decals for the captions. They apply as easily to glass as they do to walls and are just as clear and easy to read – a perfect solution.



 

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