Including unsubscribe links in an email campaign has become common. Gone are the days when marketers believed adding such links in email, won’t do any good. They feared it would jeopardize their strategy as an increasing number of customers would start unsubscribing!!! But in the current times, marketers are aware that they can’t hold onto unresponsive customers for long. These customers would obviously opt out one fine day. So, it’s better to give them a choice in every email campaign- to unsubscribe. Learn more in this blog
One of the top advantages of email marketing is that it has the most elevated ROI (return on investment) of all types of showcasing, averaging about $42 as a trade-off for each $1 spent.
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For other people, a similar headline may make them go chasing the unsubscribe link.
Increase tradingAs per a report from the Direct Marketing Association, 66% of customers have made a buy online because of an email marketing message.
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