Improving Multichannel Selling Efficiency

The number of digital consumers in South East Asia are increasing continuously. This steady growth in consumerism presents an opportunity for new forms of modern trade, one where brands, retailers and distributors always need to be on top of their eCommerce management game. Hence, investment in technology for all these players has become essentially irresistible. This case study presents how a major US footwear brand overcame its challenges to enable a seamless management for its multichannel operations.

The Background:

A US-based footwear brand with its expanse spread across 175 countries, processes 19,000 pairs of shoes per hour in company-operated distribution facilities. A strong competitor to Nike and Puma, the brand operates through its facilities around the globe. Its distinct distribution strategy has enabled the brand to maximize sales through its direct-to-consumer channels.

The brand majorly operates across six countries in Southeast Asia: Singapore, Malaysia, Thailand, Hong Kong & China, and Vietnam. Each country has either company-operated warehouse and/or distribution facilities or subsidiaries that operate on multiple ERP solutions, fulfillment providers and last-mile carriers. A typical warehouse storefront is at least 30,000-45,000 sq. ft in size having a capacity to manage 60,000-70,000 SKUs at once.

https://my.selluseller.com/resources/casestudies/how-a-lifestyle-footwear-brand-achieved-better-efficiency-through-a-unified-system-for-multichannel-selling

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