Many websites underuse schema markup by not using it on all of their pages, using invalid structured data, or not using it at all.
Add structured data of these types to the appropriate web content.Better Rich SnippetsSchema markup helps search engines pull the right information from the page to use in rich snippets on the search engine results page.
If you want a more accurate preview of the content than the first few words on the page or the meta description, categorize it properly with schema.
Categorizing web content as articles, recipes, offers, reviews, creative works, and more can place your content in front of users before they click.Reviews and Ratings87% of customers in 2020 used online reviews to choose local businesses, according to BrightLocal.
Several schema types and properties are supported by Schema.org for online reviews and ratings, and using them will make your product reviews much more easier for search engines to find and display in search results.Add the Rating type to numerical ratings such as 1 to 5 stars, with properties such as bestRating, ratingValue, and worstRating to outline the range of possible ratings, and the author property to show who gave the rating.
The Review type can be used for text reviews, with the itemReviewed property indicating what product, movie, book, or other item the review is for, and properties such as positiveNotes and negativeNotes setting apart positive and negative aspects of the review.