Video advertising is an incredibly effective method for forming an opinion about your business. This is an opportunity to conduct a dialogue with the audience, address the needs and emotions of the viewer, and build strong associations with your brand. Creating videos as part of a well-thought-out advertising campaign is the best solution in order to strengthen your reputation, increase the popularity of your brand, or sell a product or service.
Why do you need a video:
To increase conversions and sales
Adding a video to a landing page can increase conversions by 80%.
Also, videos are sold directly. According to research, 74% of users, after viewing an explanation about a product, buy it.
The thing is that the human brain perceives visual information best of all.
To increase your return on investment
Yes, making a video is expensive and time-consuming. But 76% of companies say that the money invested quickly pays off. In addition, online video editing tools are constantly improving and becoming more accessible. And even your smartphone can already make some pretty decent videos. But it's better to go to a professional company like company creating explainer videos.
To build confidence in you
This is the basis for conversions and sales. But building confidence should be an end in itself. The whole concept of content marketing is based on trust and building long-term relationships. Stop selling and let people come to you by providing them with interesting and useful information.
Promotional videos can also build trust. Some consumers are still skeptical about buying products and services on the Internet, and they are afraid that they will be deceived. But effective marketing videos present your products in a conversational way. It creates a sense of personal touch, which is why 57% of consumers say the video gave them more confidence to buy online.
Because Google loves them
Videos allow you to increase the time visitors spend on your site. And the search engine automatically thinks that the site is good, which means you need to show it closer to the first positions. According to statistics, pages are 53 times more likely to appear on Google if they have a video embedded in them.
Video can explain everything
Launching a new product or service? Create a video to show how it works. 45% of businesses that use video marketing said they have an explanatory video on their homepage. Of these businesses, 83% said their homepage explainer video was effective.
To attract even the laziest shoppers
Video is a great learning tool because it is very easy to consume. Video replaces dozens of pages of description, quickly and visually demonstrates the product in action, and can reach a wide audience.
Even the laziest. The main thing is to make sure that you are targeting not only the eyes, but also the ears of the potential client.
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